With the We Inspire Grant coming to a close, we are excited to launch the new logo and website for Hubbard House, the domestic violence center serving Duval and Baker counties in Jacksonville, Florida.
The new logo, which changed from teal to purple, aligns Hubbard House with the national color of domestic violence awareness. This minor tweak makes a major difference, as it creates a consistent voice for all organizations working toward the same cause.
The goal for the new website was to make it easier to use and maintain. At first glance, many visitors will notice a modern face-lift, yet the real changes go deeper than that. The website’s architecture is reorganized to make the user experience more intuitive. We also implemented a content management system so Hubbard House can make future updates without hiring a web programmer. Hubbard House can easily login to a secure back-end system to edit copy, news articles, event announcements and images.
In the end, we used design to inspire change, education and awareness.
Simple concepts can be very powerful. This is especially true with the idea of brand consistency.
For starters — what is a brand? I often describe this as the personality of your organization. Graphic designers establish what this personality looks like through the use of colors, typefaces, photography styles, grids and a tone of voice. All of these design elements make up a visual identity system.
For a brand to be effective, it must be clear, concise and consistent. If you reviewed all of your marketing collateral (print and web), would they be similar? They should look like they all stem from the same family.
There are many benefits to having a consistent brand:
A consistent design program makes your company look confident, organized and stable.
As your brand becomes more recognizable, it improves your credibility as an organization.
Speed and Savings
Creating a solid design system takes time, yet once the initial brand standards are established, future design projects move faster. This saves you time and money.
And remember. Having a consistent brand does not mean that every design solution is boring and redundant. You can still be creative within defined parameters!
What is Art? is a series of events organized by the Up & Cummers, the young professionals group at the Cummer Museum of Art & Gardens. The August 17th installment will focus on graphic design and motion graphics.
Studio Orange Design is thrilled to be featured in this upcoming event. Not only because the Cummer Museum supports the culture in our community, but also because they are an incredible client and friend.
I invite everyone to attend this show and support the Cummer in its mission to engage and inspire through the arts, gardens and education.
What is Art?
Tuesday, August 17, 6:30pm – 8:30pm
The Cummer Museum of Art & Gardens
829 Riverside Avenue, Jacksonville, FL (map)
For more information, or to purchase tickets, please contact The Cummer Museum.