New Designs for the Jacksonville Museum of Contemporary Art
Studio Orange recently partnered with the Museum of Contemporary Art Jacksonville to design their summer programming brochures. By staying within their existing brand standards, we were able to make the solutions bold and bright.
The Power of Opposites
Clients often fall into one of two categories:
1. Those that know exactly what they want.
2. Those that don’t.
Either way, I like to show multiple design solutions to every problem. Think of it as a visual pro/con list.
When we analyze opposites, we can compare and contrast ideas. Should the solution be quite or loud? Black or white? Funny or serious? Literal or abstract?
We can also explore which options are most effective. What speaks to your target audience? What has room for flexibility?
By investing more time in the initial creative exploration, we speed up the rest of the creative process. You can make a decision with confidence, which reduces the rounds of revisions. This ultimately saves you time and money.
That is the power of opposites.
We Inspire Grant Program Featured on NPR
Yesterday, NPR’s Melissa Ross took a few moments to talk with Emily Rawitsch, Creative Director of Studio Orange Design, and Jami Bueker, Chief Development Officer of Hubbard House.
Hubbard House of Jacksonville, Florida is the recipient of the 2010 We Inspire grant program. They have been providing shelter and outreach services for domestic violence victims and their families since 1976, and will receive up to $75,000 worth of creative marketing services.
Photos by Tiffany Manning Photography
