The Power of Opposites
Clients often fall into one of two categories:
1. Those that know exactly what they want.
2. Those that don’t.
Either way, I like to show multiple design solutions to every problem. Think of it as a visual sounding board.
When we analyze opposites, we can compare and contrast ideas. Should the solution be quite or loud? Black or white? Funny or serious? Literal or abstract?
We can also explore which options are most effective. What speaks to your target audience? What has room for growth and flexibility?
By investing more time in the initial creative exploration, we speed up the rest of the creative process. You can make a decision with confidence, which reduces the rounds of revisions. This ultimately saves you time and money.
That is the power of opposites.