Caring Together » Albany, New York
Challenge
Caring Together is an ovarian cancer advocacy group located in New York. As they began to get more involved at the national level, they realized that they needed a more professional presence.
Solution
After exploring several logo options, we settled upon a mark that transcends the singular teal ribbon. Not only does their new logo represent coming together, but it looks like a flower for this feminine disease. The tagline, “Whisper Louder,” encourages people to speak up about the quiet symptoms of ovarian cancer.
Services
Visual Identity, Logo Design, Identity Manual, Tagline Development, Stationery System, Print Collateral, Campaign Development, Grant Writing
Results
By creating a professional and memorable brand, ovarian cancer awareness and education will reach more people. This is an example of how design can be a catalyst for change.