Citigate » Jacksonville, Florida
Challenge
To establish a brand identity for new upscale apartment community and stimulate pre-leasing interest.
Solution
A sophisticated brand identity and provocative advertising campaign was created to generate buzz and distinguish Citigate from a sea of competitors. Citigate’s well-integrated marketing strategy leveraged print, web, movie theater advertising and guerilla tactics designed to appeal to young professionals.
Services
Brand Development, Visual Identity, Logo Design, Tagline Development, Stationery System, Print Collateral, Web Site Design, Email Campaigns, Advertising, Billboards, Direct Mail, Environmental Design, Guerilla Marketing, Video, Promotional Items, Movie Theater Advertising
Results
150 lease agreements were signed in the first 8 weeks.