Hub 51 » Chicago, Illinois
Challenge
Hub 51 needed a brand identity to launch their new restaurant and night club that targeted young professionals.
Solution
By working directly with the restaurant owners and in-house design team, we developed an “honest, not cruel” attitude for their establishment. Humor and word play were used to complement this urban and industrial space.
Services
Brand Development, Visual Identity, Logo Design, Tagline Development, Stationery System, Environmental Design, Menu Design, Guerilla Marketing, Promotional Items, Design Consulting
Results
The new conversational attitude enabled Hub 51 to become a hip hangout in downtown Chicago.
(Designed while at Lowercase)