Writers’ Theatre » Glencoe, Illinois
Challenge
The Writers’ Theatre places an emphasis on the word and the artist. They needed an graphical system that was flexible enough to work with a variety of performances and events.
Solution
Although each show has it’s own image and color palette, all of the marketing materials are linked together by using bold typography and the same grid system. This allows brand recognition while focusing on the written word of each play.
Services
Logo Design, Visual Identity Manual, Stationery System, Print Collateral, Advertising, Publications and Magazines, Direct Mail, Signage, Invitations, E-mail Campaigns, Promotional Items, Design Consulting
Results
By creating a visual identity manual and a strong grid, all marketing materials were produced quickly and consistently. This unified system enabled Writers’ Theatre to have a brand that can be recognized from any distance.
(Designed while at Lowercase)